Ah, the aperitif. The perfect pre-dinner drink to whet the appetite and get the taste buds tingling. But where did this beloved beverage come from and why was it created?

A brief history of l’aperitivo.

The aperitif as we know it today originated is believed to have originated in Italy during the 18th century. Its creation was spurred by the popularity of medicinal tonics and elixirs that were believed to have digestive benefits. These tonics were made with a combination of herbs, spices and bitter roots, and were often served before meals to stimulate the appetite and aid in digestion.

Fast forward to the 19th century, and the aperitif became a fashionable drink in France, where it was enjoyed by the upper classes as a social ritual before dinner. Classic aperitifs like vermouth and pastis were made with a base of wine or spirit, mixed with herbs and botanicals for flavor and depth. The typical aperitif is a complex and balanced blend of sweet and bitter flavors, with notes of herbs and citrus. It’s often served cold or over ice, and is meant to be sipped slowly to fully appreciate the flavor profile.

But what about the supposed benefits of the aperitif?

While there’s no scientific evidence to support the digestive benefits of aperitifs, many believe that the combination of herbs and botanicals can help stimulate the appetite and aid in digestion. Plus, the ritual of enjoying a pre-dinner drink can help set the mood and transition into a relaxing mealtime.

An aperitif without alcohol… Are you sure?

Enter Wilfred’s Non-Alcoholic Aperitif. Reinventing the spritz, this beverage is shaking up the aperitif category by offering a completely non-alcoholic version of the classic drink. Using a carefully crafted blend of herbs, spices and botanicals, Wilfred’s delivers the same complex and balanced flavor profile as a traditional aperitif, without the alcohol. It’s the perfect option for those who want to enjoy the ritual and flavor of an aperitif, without the potential drawbacks of alcohol.

So next time you’re looking for the perfect pre-dinner drink, consider trying Wilfred’s Non-Alcoholic Aperitif. It’s a tasty and responsible way to enjoy the tradition of the aperitif, without sacrificing flavor or wellbeing. Cheers!